Bikes & Riders needed an online store that could clearly present a wide range of bikes—electric, mountain, road, BMX, and more—while staying easy to navigate for customers with different levels of experience.

The goal was to create a structure that helps visitors quickly understand the categories, compare options, and confidently choose the right bike for their needs.

This stage focused on product organization, category logic, user flow, and ensuring the store felt welcoming and simple even for beginners.

We developed a modern, clean visual style inspired by outdoor aesthetics and active lifestyle brands.

The design emphasized product clarity and helpful decision-making:

• clear product photos and galleries,
• improved color swatches and variant displays,
• organized specs and feature highlights,
• easy comparison between models,
• mobile-first product browsing.

The result is a store that looks fresh, spacious, and professional—allowing customers to focus fully on the bikes.

On the development side, we optimized the Shopify theme for usability, speed, and conversion:

• smooth navigation and fast loading,
• financing options integrated into checkout,
• optimized filters and categories,
• an accessible, mobile-friendly design,
• easy tools for the team to update inventory and add new models.

The store now serves as a practical sales tool, helping customers understand the differences between bikes, explore popular models, and make informed decisions.